Central England Co-op customers and members donate enough food to create over 25,000 meals for people in need following Christmas Food Bank Appeal

Posted by james brindle | Published: 13/01/2022

• Christmas Food Bank Appeal took place throughout December in Central England Co-op stores
• Alongside much-needed items such as long-life milk, tinned fruit and toiletries, some food banks encouraged shoppers to help spread festive cheer by dropping off a Christmas treat into the instore collection points
• The donations are helping those struggling with food poverty in their communities as the impact of the Covid 19 pandemic and rising cost of living costs is felt by many

Central England Co-op has said a heartfelt ‘thank you’ to customers and members after they donated over 53,000 items in support of its Christmas Food Bank Appeal – helping to create over 25,000 meals for people in need in these uncertain times.

The retailer hosted a special appeal throughout December in an effort to bring a little festive cheer and provide emergency food and support to individuals and families in crisis as the impact of the Covid-19 pandemic and the rising cost of living continue to be felt.

Colleagues at over 260 food stores across 16 counties used already strong connections with local food bank providers to encourage people to drop off one or more items – resulting in an amazing response.

This allowed for the creation of special food parcels that were handed out to provide over 25,000 meals both during the festive period and into the new year.

The incredible support from the public for the appeal is particularly humbling when combined with their wonderful backing for the retailer’s 2021 Christmas Toy Appeal which also saw 10,000 presents and stocking fillers donated to give children who might otherwise have missed out a Christmas to remember.

Hannah Gallimore, Central England Co-operative Social Change Manager, said: “We have once again been overwhelmed by the fantastic response to our Christmas campaigns from customers, members and colleagues which have helped to make a real difference to people in need in our communities at this special time of year.

“As a co-operative, it is important to be able to support the great work of local food banks across our trading area during the festive season and throughout the year.

“We all want to say a big ‘thank you’ to everyone who donated, not just to the Christmas Food Bank Appeal but to our year-round food bank collections.

“The generosity and support on show during the challenging times we have lived through during 2021 has helped make a major difference to people from all walks of life at a time when they have needed it most.

“We now want to ask people to continue to support our food banks during 2022 so we can keep providing vital donations to good causes that can really make a positive impact on those in need.”

The parcels included items such as tea, sugar and cereals and other essentials such as toiletries and hygiene products to ensure people can maintain their dignity during times of crisis. They also featured festive treats ranging from boxes of chocolate and biscuits to mince pies following a plea for people to spread a little ‘festive cheer’ with their donations.

The Christmas Food Bank Appeal was launched on the back of year-round relationships currently in place with local food bank providers and hundreds of Central England Co-op stores, where permanent food bank collection points are in place.

Notes to editors

About Central England Co-operative

Central England Co-operative is one of the largest independent retail co-operative societies in the UK with interests in food, funeral, floral and property investment.

Owned by hundreds of thousands of members, its over 8,000 colleagues serve customers across 400 plus trading sites in 20 counties in the East and West Midlands, Yorkshire, Suffolk, Norfolk, Bedfordshire, Cambridgeshire, Oxfordshire, Gloucestershire and Wiltshire

Its purpose is to inspire communities to create a sustainable Society for all.

It actively campaigns for the Government to increase sentencing for violent attacks on retail workers and works with FareShare Midlands and hundreds of food banks, generating enough food donations to create over 2.1 million meals for people in need.

The Society embraces inclusivity and equality and is a signed-up member to the Business in the Community (BITC) Race at Work Charter, while it is also fully committed to addressing the impact of climate change and is on track to be Carbon Neutral by 2030. 

It invests a percentage of its trading profit into local communities through its Community Dividend Fund scheme which has seen over £175,000 shared out between 116 good causes over the past 12 months.

Central England Co-op was named Leading Co-op of the Year by Co-operatives UK in 2021.

Press office contacts: Rob Smyth and James Brindle

Phone - 01543 421390

Email - publicrelations@centralengland.coop