Co-op Travel to Celebrate the Reopening of a New and Improved Lichfield Branch
Posted by lauryn mellor | Published: 23/02/2026
On Wednesday 25th February, Co-op Travel will be celebrating the reopening of its branch in Lichfield with a special event.
The branch, which went through refurbishment to improve customers’ holiday booking experience, has been remodelled with new digital screens to reveal the latest travel offers and unique package holidays available, including tailor-made trips to a variety of exciting locations with Co-op Holidays.
Now located at 31 Baker's Lane, the branch sits near other OurCoop businesses including Little Pioneers Nursery, FuneralcareCoop and FoodCoop.
An official ribbon cutting will take place at the new branch at 11.30am on Wednesday 25th February. Locals will be able to enjoy refreshments and cupcakes, as well as have the chance to win prizes through a Lucky Dip giveaway, including Co-op Holidays vouchers worth up to £150 as well as four Lichfield Garrick Theatre tickets to a performance of Disenchanted in April.
The branch team is made up of experienced travel consultants who offer a full range of travel services, including package holidays, cruises, short breaks and long-haul travel from leading brands such as Jet2holidays, easyJet holidays, P&O Cruises and Marella Cruises.
Led by branch manager, Lizzie Sheppard, the team are also on hand for destination inspiration, practical services such as airport transfers, and to provide ongoing support to customers throughout the booking process.
Lizzie Sheppard, branch manager at Co-op Travel Lichfield, said: “Our newly designed branch has quickly become a talking point in the city, with both new and returning customers noting its connection to Lichfield’s roots in the cooperative movement.
“As a team with a combined 80 years of experience, we’re proud to see that tradition continue to evolve in our new home and we look forward to helping locals make more travel memories this year across a variety of locations.”
Sara Dunham, Chief Officer Specialist Businesses at OurCoop, said: “Our Lichfield branch’s reopening marks an important moment for Co-op Travel as we look to evolve our high-street presence as part of the wider OurCoop family.
“We're proud to be part of a strong OurCoop community in Lichfield, with FoodCoop, FuneralcareCoop and Little Pioneers Nursery all located nearby. This means locals can access a range of trusted services within the city – including planning their next adventure with us to picking up everyday essentials and arranging important family milestones.
“Our new branch includes more digital features to inspire adventures across the globe and through Co-op Holidays, we provide quality breaks with added value built in. From carefully selected accommodation to experiences that make your holiday truly special, when you book with us, you're booking more than just a trip away."
Every booking made through Co-op Holidays helps support local causes and global sustainability initiatives, with £1 donated per passenger to charity partner Go Beyond and sustainability partner Ecologi, including the planting of a tree for every passenger who travels on a Co-op Holiday.
Co-op Travel Lichfield is located 31 Baker's Lane, Lichfield, WS13 6NF, and will be open six days a week from Monday to Saturday at 9.30am to 5.00pm.
For more information about Co-op Travel, please visit the website.
ENDS
For more information please contact:
co-optravel@citypress.co.uk
0161 235 0300