Littleover Rounds Off the Christmas Toy Appeal Festive Truck Tour on 29th November

Posted by sam bishop | Published: 24/11/2022

The Christmas Toy Appeal from Central Co-op is almost wrapped up, but before the toys are delivered there is one more surprise stop on the tour – Littleover in Derbyshire. The truck will be at the store to pick up toys on 29th November, and festivities will be held for customers young and old to enjoy.

The Toy Appeal, which is running from 2nd November to 2nd December, is collecting toys for charities such as Family Action, The Salvation Army, Rainbows, and – for the first time – Play Action International, who is distributing toys to families in the UK affected by the ongoing crisis in Ukraine.

Toy donations must be new, unwrapped and can include puzzles, games, soft toys, outdoor toys, books, dolls/figures, and art materials, with all stores and funeral homes featuring donation points throughout the Appeal. Food bank donation points can also be found at all stores, which will be distributed to local food banks across the trading area. 

Over 10,000 toys were donated last year as a result of the efforts of customers, ensuring that as many children as possible had a gift to open on Christmas Day.  

David Holmes CBE, Chief Executive of Family Action, said: “This year, with so many families facing increased financial pressures as a result of the cost-of-living crisis, it is more important than ever that we help make Christmas that little bit more special for the thousands of families we support, by making sure they receive a gift.”

“For the last two years, Central Co-op has supported Family Action at Christmas, and they have collected thousands of toys each year, which has been an incredible achievement. This year, Central Co-op is looking to collect even more toys, and this will make such a difference to so many families facing poverty.”

The Christmas Toy Appeal is one part of Central Co-op’s Goodwill To All campaign this winter, including Buy One, Give One Hot Meal in partnership with FareShare Midlands, where 25p from the sale of products in Central Co-op’s Star Deals range will be donated to FareShare Midlands to help provide a hot meal for someone in need this Christmas.

Customers can also expect to see food donation points in all of Central Co-op’s store, as charities have reported a major fall in donations at the same time as increased demand.

New to the Goodwill To All campaign for 2022 is an opportunity for Central Co-op Members and customers to win £1000 in Co-op vouchers through an exciting Goodwill Prize Draw, and anyone who makes a purchase from a Central Co-op store within the month of November will be able to enter their receipt details into an online Prize Draw here.

For further details, head to the Central England Co-operative website, Facebook, and Twitter.

About Central Co-op

Central Co-op is one of the largest independent retail co-operative societies in the UK, with a heritage stretching back over 175 years and interests in food, funeral, floral and property investment.

Owned by hundreds of thousands of members, its 7,700 colleagues serve customers across 440 plus trading sites in 19 counties in the East and West Midlands, Yorkshire, Suffolk, Norfolk, Bedfordshire, Cambridgeshire, Oxfordshire, Gloucestershire and Wiltshire. 

Its purpose is to create a sustainable Society for all. 

It actively campaigns for food justice and works with FareShare Midlands and a network of local food banks. It also adds £1 to every Healthy Start Voucher redeemed in store and supports six schools in partnership with Magic Breakfasts.

The Society embraces inclusivity and equality and is a signed-up member to the Business in the Community (BITC) Race at Work Charter. The Society is also a member of Diversity in Retail and it is fully committed to addressing the impacts of climate change by reducing carbon and food waste, increasing recycling and investment in community Sustainable Spaces funded by the carrier bag levy. It recently launched its Malawi Partnership to support farmers and producers in the country through the Co-operative International Trading Development Fund.

It invests a percentage of its trading profit into local communities through its Community Dividend Fund scheme which has seen over £109,769.25 shared out between 121 good causes in 2022.

Press office contact: Sam Bishop, PR Specialist

Contact details:

07385 048048