Mince pies go on sale in Co-op stores in effort to meet customer demand

Posted by rob smyth | Published: 13/09/2021

Christmas has come early at Central England Co-op as mince pies have gone on sale early in an effort to meet customer demand.

The retailer, which has over 260 stores spread across 16 counties, will roll out the products from Monday, 30 August in reaction to calls from customers in shops and pleas via social media asking when the festive snacks will be hitting the shelves.

Central England Co-op normally does not stock the treats until the end of September but its shop staff, customer service centre and social media channels had so many enquiries that they are now going on sale for people to enjoy.

Many customers have been explaining that, following a difficult 18 months due to the Covid-19 pandemic, they want to be able to enjoy a ‘more normal’ Christmas with family and friends, and enjoying a mince pie is a great way to kick off the festivities early.

Shoppers can stock up on the butter enriched pastry, zesty, spiced Co-op deep filled mince pies for just £1 or Irresistible mince pies from £2.

Natalie Smith, Store Manager at Central England Co-op, said: “For months now our colleagues have been inundated with requests for when our Christmas products will be on sale, especially mince pies.

“While we know that hearing about anything festive related this early is not for everyone, for some they cannot wait so we have decided to give people what they wanted and put them on sale early.

“I have no doubt that mince pies and anything else Christmas related will fly off the shelves now that it is available, especially during these uncertain times when people need and deserve a boost.”

Find out about more festive deals by heading online to www.centralengland.coop/deals or heading into the nearest Central England Co-op store.

Notes to editors

Picture caption:

About Central England Co-operative

Central England Co-operative is one of the largest independent retail co-operative societies in the UK with interests in food, funeral, floral and property investment.

Owned by hundreds of thousands of members, its over 7,800 colleagues serve customers across 400 plus trading sites in 16 counties in the East and West Midlands, Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.

Its purpose is to inspire communities to create a sustainable Society for all.

It actively campaigns for the Government to increase sentencing for violent attacks on retail workers and works with FareShare Midlands and hundreds of food banks, generating enough food donations to create over 2.1 million meals for people in need.

The Society embraces inclusivity and equality and is a signed-up member to the Business in the Community (BITC) Race at Work Charter, while it is also fully committed to addressing the impact of climate change and is on track to be Carbon Neutral by 2030. 

It invests a percentage of its trading profit into local communities through its Community Dividend Fund scheme which has seen over £175,000 shared out between 116 good causes over the past 12 months.

Central England Co-op was named Leading Co-op of the Year by Co-operatives UK in 2021.

Press office contacts: Rob Smyth and James Brindle

Phone - 01543 421390

Email - publicrelations@centralengland.coop