Our vision and values

Our vision: making a difference

As a co-operative society we are guided by the values and principles adopted by all co-operatives. As a retail business, we are also driven by our vision, which is:

"to be the UK's best consumer co-operative society by making a real  difference to our members and our communities"

We will deliver our vision by:

• being an organisation with people at the heart of everything we do
• inviting all customers to be members, and giving them real reasons to be loyal to us
• listening to the views of our members in helping to shape the future o f the Society
• making our businesses part of the community
• being guided by our values, making us ethical in our dealings

Our values

Our values underpin our vision, and guide all of our actions. Their presence in everything we do will ensure that we are ethical in all our dealings.

• Customers – listen to our customers and provide great customer service
• Co-operation - put our co-operative principles at the heart of our actions
• Recognition - reward the efforts and achievements of our colleagues
• Improvement – get better at what we do
• Honesty – openness and honesty as a way of working
• Success – drive commercial success through effective leadership and teamwork